
Abstract
MAMAS – The Bloodline Collection™ is a six-piece luxury outerwear capsule designed by Amethyst Amaris under Fifth House of Creativity Inc. Each coat channels ancestral power and matriarchal memory into modern ceremonial design. Using cruelty-free faux fur, custom linings, and archival motifs, the collection redefines luxury as remembrance—a wearable lineage that fuses spirituality, sovereignty, and couture.

Assertions
Fashion here is not commerce but inheritance. Each garment functions as a living archive—honoring named matriarchs through texture, color, and ritual craftsmanship. The collection also serves as a sovereign economic system: ethical, limited-edition, IP-backed, and owned entirely within the Fifth House fashion grid.
Mechanics
- Collection: Six master coats (June, Pazzie, Lois, Phoebe, Camellia, Bessie).
- Materials: Premium faux furs, velvet finishes, and satin linings printed with heritage motifs.
- Production: Ethical, small-batch atelier in Canada or the EU with custom printed affirmations and internal blessing tags.
- Distribution: Shopify/private store, curated showroom placements, and fashion editorial partnerships.
- Cultural Layer: Each piece accompanied by a written and filmed narrative, archived in the Red Mirror vault.
Valuation
Total capsule valued in the multi-million CAD range through combined design IP, narrative rights, archival value, and retail yield. Beyond its tangible materials, the primary worth resides in cultural and ancestral capital.
Monetization
- Direct luxury sales (30–50 units per coat).
- Licensing and exhibition placements.
- Media partnerships and film features.
- Archival royalties through educational and fashion institutions.
Governance
Custody held by Fifth House of Creativity Inc. under IKWE Trusted™.
Fashion operations integrated into the Sovereign Wardrobe System™ with digital registration of each piece for authenticity and lineage tracking.
Compliance
All fabrics cruelty-free and ethically sourced.
Manufacturing conducted under environmental and fair labor standards.
Registered trademarks: MAMAS™, The Bloodline Collection™.

Risks & Mitigations
Risk: Production delays or sourcing inconsistencies → Mitigation: diversify ateliers in Canada and EU.
Risk: Market misinterpretation as commercial fashion → Mitigation: frame collection as cultural archive.
Risk: Counterfeiting → Mitigation: blockchain-style Vault Certificates™ and internal serial tagging.
Evidence
Designs finalized and archived Q2 2025.
Affirmation quotes and visual scripts completed.
Production quotes received from ethical ateliers in Montreal and Portugal.
Media campaign storyboards drafted for Fall/Winter 2025 release.
Changelog
- v1.0 — Filed April 2025.
- v1.1 — Updated valuations and ethical sourcing quotes (May 2025).
- v1.2 — Pre-production samples scheduled for pattern testing Q3 2025.

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